Kofi Adams Advocates for Broader Strategy in Sports Funding to Boost Growth and Sustainability

Kofi Adams, Ghana’s nominee for Minister for Sports and Recreation, has called for a more comprehensive approach to funding sports in the country, stressing the need for diversified revenue streams to ensure long-term sustainability and growth across various sports disciplines.

In light of ongoing discussions about the financial stability of sports in Ghana, Adams highlighted the importance of expanding income sources, particularly as concerns about funding remain a recurring topic in parliamentary debates.

He pointed out that previous parliamentary discussions had already acknowledged the need for a more robust strategy to fund sports.

Adams expressed hope that the new parliament would revisit this matter, specifically the report from the committee that had explored potential income sources for sports before the dissolution of the 8th Parliament.

Reflecting on the missed opportunity, Adams noted the unfortunate timing of the report’s findings, which couldn’t be acted upon due to the end of the 8th Parliament’s tenure. “I think that is already being looked at. I remember in parliament issues were raised about this. The only unfortunate thing is that we couldn’t take the report of the committee that went into looking into areas of the sports before the 8th Parliament was terminated,” he stated.

Assuring stakeholders, Adams emphasized that the 9th Parliament is dedicated to addressing these funding challenges, with the possibility of re-tabling the report or referring it back to the committee for further analysis. “The 9th Parliament is back and we will see what we can do about that report. Whether it will be re-tabled or it could be referred to the committee again and then they will look at it and they submit it,” he affirmed.

In addition, Adams highlighted the potential of leveraging new technologies to enhance sports funding, suggesting that technological innovation could open up new avenues for sponsorships, fan engagement, and overall revenue generation in the sports sector.

This forward-looking perspective aligns with global trends in sports management, where technology plays an increasingly pivotal role in driving financial support and growth.