Football in Ghana Not Profitable, Says Hasaacas Ladies CEO Evelyn Nsiah Asare

Evelyn Nsiah Asare, Chief Executive Officer of Hasaacas Ladies, has expressed deep concern about the financial challenges facing football in Ghana, describing it as an unprofitable venture.

Despite the global success of football, the Ghana Premier League has struggled to secure a major sponsor to provide the necessary financial backing for its clubs.

Although the Women’s Premier League received a GH₵10 million sponsorship from Malta Guinness two years ago, the financial struggles persist.

Nsiah Asare, who has also served on the board of Asante Kotoko and chaired the Ashanti Regional Football Association’s Women’s Committee, highlighted several systemic issues that have long hindered the growth of Ghanaian football.

She pointed to poor infrastructure and a lack of investment as key factors preventing the sport from generating the level of revenue seen in other footballing nations.

“It is not profitable to do football in Ghana. Football is profitable everywhere, with the exception of Ghana, because we’ve gotten the basics wrong,” she said.

Nsiah Asare further criticized the financial realities faced by local clubs. “If you are coming from Takoradi to play a game in Accra, for example, you spend more than 12,000 Ghana cedis and get nothing in return at the end of the year. Even if you receive a sponsorship of 50,000 cedis, that can only cover four matches. Is this lucrative?”

She also reflected on her commitment to the sport despite the financial challenges. “Some of us have entered this field, and I don’t know if it’s because we’ve been injected with it, but we can’t leave it. Yet, we don’t get anything from it,” she added.

Despite the financial difficulties, Hasaacas Ladies continue to perform well in the Malta Guinness Women’s Premier League, currently leading the Southern Zone after a hard-fought 1-1 draw against Police Ladies.