AI, Youth, and Innovation at the Forefront of AMC-TICON Africa 2025

The future of marketing in Africa lies in artificial intelligence, digital transformation, and the active engagement of its youth. This was the central theme at the official launch of the AMC-TICON Africa 2025 Summit, held in Accra by the African Marketing Confederation (AMC) and Technology Information Confederation Africa (TICON Africa) in collaboration with the Chartered Institute of Marketing, Ghana (CIMG).

Slated for August 2025, the summit will bring together marketing professionals, tech innovators, policymakers, and entrepreneurs from across the continent to explore how emerging technologies can drive sustainable growth and respond to evolving digital consumer behavior.

Speaking at the launch, Gilbert Abeiku Aggrey Santana, Deputy CEO of the Ghana Tourism Authority (GTA), emphasized the summit’s significance. “This is more than a marketing event—it’s a platform to position Africa in the global innovation economy. As Ghana continues its journey as a tourism and business hub, gatherings like this allow us to spotlight our talent and ideas,” he said.

Recent Statista data highlights the global relevance of such conversations: in 2024, ad spend reached nearly US$1.1 trillion, a 7.3% increase from the previous year. Digital advertising alone is expected to hit US$740 billion, with mobile platforms driving over 60% of that total. Despite high mobile penetration—over 85% in some African regions—translating digital reach into real engagement remains a challenge.

Ama Amoah, Vice President of CIMG, stressed the need for marketing strategies that merge technology with human insight. “With more than 70% of online shoppers abandoning carts, we must confront issues of trust, usability, and value. Our summit will address AI-driven marketing, short-form video, purpose-led branding, and retail innovation,” she said. “Digital tools must enhance—not replace—human connection.”

Dr. Jannie Zaaiman, Secretary General of TICON Africa, highlighted the summit’s focus on contextually relevant solutions. “Africa is diverse but united by common goals. This summit will help us chart a future that reflects our unique challenges and strengths,” he noted.

Expected to attract over 500 participants, the event will feature exhibitions, masterclasses, panel discussions, and showcases by leading African tech companies. According to David Gowu, President of TICON Africa, the programme is designed to foster innovation and collaboration.

“This isn’t just a conference—it’s a catalyst,” Gowu said. “We’ve built a platform where Africa’s marketing and technology leaders can meet, challenge ideas, and co-create solutions. From content trends to data ethics, every session is designed for impact.”

He also emphasized the importance of engaging Africa’s youth and women—key drivers and consumers of digital services. With Gen Z and Millennials now making up over 60% of global online consumers, he urged African marketers to adopt mobile-first, youth-centric strategies.

“Young people aren’t just the future—they are the present,” said Gowu. “This summit is their stage to influence Africa’s digital transformation story.”

The organizers called on corporate Ghana and regional institutions to partner with the summit and help amplify its reach and impact.

“To sponsors, business leaders, and development partners: this is more than an event—it’s a movement,” Gowu concluded.